Product Marketer


Experience: 2 - 3 Years Graduation: MBA in Marketing or Equivalent Number of Positions: 1
  • Conducting market research to understand customer needs, preferences, and behaviors
  • Creating product positioning and messaging that highlights the unique value of the product
  • Developing go-to-market strategies and launch plans for products & its solution offerings
  • Collaborating with cross-functional teams such as product management, sales, and design to ensure consistent messaging and a seamless customer experience
  • Creating marketing materials such as product brochures, case studies, web pages, and presentations
  • Conducting competitive analysis to identify opportunities and threats in the market
  • Execute & Analyzing marketing campaign performance and making recommendations for future improvements
Required Candidate Profile
  • Strong understanding of marketing principles and tactics, as well as experience working with cross-functional teams
  • Strong ability to understand enterprise grade technology products
  • Excellent communication skills, both written and verbal
  • Must be able to effectively communicate technology product concepts to a variety of audiences, creatively
  • Good problem solving and analytical skills
  • Teamwork skills
  • Knowledge of Google Analytics, Mailchimp, MS Office, and other similar content creation, marketing & analytics platforms

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